Post by account_disabled on Mar 14, 2024 4:52:43 GMT
Here is the YouGov ranking for what concerns brand advocacy Travel: important reviews for a top travel experience The travel industry is one of the most powerful in terms of reviews, because people seek other people's testimonials to ensure they have the best possible experience. Airbnb customers are the brand's strongest advocates, as YouGov BrandIndex charts show. The global rankings cover both old and current customers of the brands and also which brands have the strongest brand advocacy , having customers recommend the brand (online and offline) to friends and family. Airbnb comes out on top with a score of 73.9. According to YouGov, this achievement highlights how this company has helped revolutionize the travel industry since its inception.
Second and third on the list are Universal Studios Orlando and , which have respective Find Your Phone Number scores of 73.7 and 71.6. Travel industry brands make up a large portion of the Top 10. Aside from Universal Studios Orlando, Disney World Florida comes in fifth place. Other brands in the travel industry with high levels of customer loyalty include Singapore Airlines and Trailfinders.com, in ninth and tenth place. There are also two electronics companies specializing in audio systems that managed to enter the rankings. Sonos comes in fourth place with 71.3 points and Bose in seventh place with 67.7. “Recommending a brand to friends or family is one of the greatest forms of trust you can demonstrate for that brand.
Having positive references is one of the strongest weapons in the travel industry, where people spend a lot of money and want the guarantee of having the perfect experience for them and the people they love” says Sarah Murphy, director of YouGov BrandIndex . “A similar story occurs for audio brands Sonos and Bose. Not everyone is interested in having high-end electronic equipment, but there are those who want to make sure they get the experience they paid for. In these cases, having a recommendation from a loved one can be extremely important.” concludes Sarah. So having brand supporters who feel the need to spontaneously recommend a product/service to a friend without any compensation turns out to be one of the keys to the success of the largest companies in the world. Why have brand advocates? There are mainly two reasons: 1) increase turnover; 2) remains on the market for a long time; How to get them? The starting point remains offering a quality product and service.
Second and third on the list are Universal Studios Orlando and , which have respective Find Your Phone Number scores of 73.7 and 71.6. Travel industry brands make up a large portion of the Top 10. Aside from Universal Studios Orlando, Disney World Florida comes in fifth place. Other brands in the travel industry with high levels of customer loyalty include Singapore Airlines and Trailfinders.com, in ninth and tenth place. There are also two electronics companies specializing in audio systems that managed to enter the rankings. Sonos comes in fourth place with 71.3 points and Bose in seventh place with 67.7. “Recommending a brand to friends or family is one of the greatest forms of trust you can demonstrate for that brand.
Having positive references is one of the strongest weapons in the travel industry, where people spend a lot of money and want the guarantee of having the perfect experience for them and the people they love” says Sarah Murphy, director of YouGov BrandIndex . “A similar story occurs for audio brands Sonos and Bose. Not everyone is interested in having high-end electronic equipment, but there are those who want to make sure they get the experience they paid for. In these cases, having a recommendation from a loved one can be extremely important.” concludes Sarah. So having brand supporters who feel the need to spontaneously recommend a product/service to a friend without any compensation turns out to be one of the keys to the success of the largest companies in the world. Why have brand advocates? There are mainly two reasons: 1) increase turnover; 2) remains on the market for a long time; How to get them? The starting point remains offering a quality product and service.