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Post by juthi52943 on Dec 27, 2023 10:57:26 GMT
The point is, you need data to help you determine the best place to engage with your target personas. Behavioral data can tell you where your targets spend their time on the internet and which channels they engage in most by commenting and sharing this information with others. This is critical information for your GPA strategy because developing content and paying for placement of that content is a significant investment. For example, behavioral data might reveal that target Job Function Email List personas looking to research new software platforms like yours are going to YouTube to find influencer reviews. You don't want to bet everything on LinkedIn if YouTube is more effective in reaching your targets. Data to find the message that piques the interest of target personas Once you've identified the channels to reach your target personas. You need to determine the message that will pique those personas' interest and drive them to take action by reading, watching, and clicking for more information Behavioral data can also help you in this area. The best place to start when creating a message is to understand the themes and topics of the content your targets are engaging with. This will help you better understand their pain points, the problems they are trying to solve, and what they really care about. For example, if you have a data management platform, you may have created messaging around cost savings and productivity.
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